Cl red series Christian Louboutin red bottom shoes

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Since French fashion label Christian Louboutin introduced it as a part of their footwear lineup, the iconic red sole on the bottom of their shoes has literally become synonymous with the brand's entire identity.

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Through countless pop culture references, red carpet appearances, and influencer snapshots, the blood red bottom of Louboutin footwear is its biggest draw for plenty of consumers. However, many aren't even fully aware of how the red sole on the bottom of the shoe came to be. So, why exactly are Louboutin shoes red on the bottom? Here's the story of one of fashion's most minimalistic-yet-iconic branding elements.

Why are Louboutin shoes red on the bottom? It wasn't an intentional design element.

Only two years into his luxury good business, Christian Louboutin himself was looking to change a recent design. When he set out with the goal of making a pair of shoes inspired by Andy Warhol's "Flowers," his prototype turned out more bland than anticipated.

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So, thanks to an assistant sitting nearby painting her nails red, Christian had the idea at the moment to paint the bottom of the shoe red. In doing so, he accidentally created his brand's most enduring identity.

As the designer himself described it to The New Yorker, "There was this big black sole, and then, thank God, there was this girl painting her nails at the time." This catalyzed him to make the move that would shift his company's position in the footwear world forever.

Christian, who has openly spoken about the sexual undertones he referenced in designing his heels, also said, "Men are like bulls. They cannot resist the red sole."

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